Mahindra & Mahindra has reached a key milestone in the electric vehicle segment. The company's Born Electric (BE) range of SUVs has crossed the 1 lakh unit sales mark. The company's executive chairman Anand Mahindra revealed this in 'X'.

This is remarkable, even less than two years after the bookings for its first EV SUVs, the BE6 and XEV 9E, were opened in February 2025. Mahindra received 30,179 reservations on the first day of bookings. The ex-showroom value of these is Rs. 8,472 crore. Of this, the XEV 9E accounts for 56 percent. Also, 73 percent of customers have chosen the top variant Pack Three.

Customer deliveries began on March 20, 2025. As of April 9, more than 3,000 vehicles have been delivered. By November 2025, over 30,000 BE6 and XEV 9E SUVs were on Indian roads. At the same time, the more affordable XEV 9S was introduced. Its deliveries began in January 2026.

By the end of April 2026, BE6, XEV 9E and XEV 9S had sold a combined 65,615 units. XEV 9E led the way with 34,369 units. BE6 sold 20,108 units and XEV 9S 11,138 units. Demand for electric SUVs continued thereafter. XEV 9S sales reached 4,508 units in August 2026.

Mahindra's overall SUV sales also increased due to the surge in EV sales. The company's total auto sales in September 2026 were 1,14,874 units, a growth of 15 percent over the same month last year. Domestic SUV sales rose 14 percent to 64,092 units. Passenger vehicle sales in the July-September quarter rose 26 percent to 1,83,397 units.